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020 _a9783031364655
024 7 _a10.1007/978-3-031-36465-5
_2doi
040 _aES-VaUEC
_bspa
_cES-VaUEC
050 0 4 _aHF54.5-54.56
_b2024
100 1 _aMarrucci, Anna.
_eautor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 0 0 _aSuccessful Digital Transformation Initiatives in SMEs:
_bA Relational Goods Perspective
_cby Anna Marrucci, Riccardo Rialti
250 _a1st ed 2023
264 1 _aCham
_c2023
_bSpringer International Publishing
300 0 0 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
505 0 _a1 Introduction -- 2 Human Relations Importance in Modern Business: An Ontological Perspective -- 3 Relational Goods and Organization Change in 4.0 Era -- 4 Including Relational Goods within the Diffusion of Innovation Framework -- 5 Empirical Observation of the Importance of Relational Goods in SMEs -- 6 Perspective Management Strategies -- 7 Conclusions.
520 _aWhile it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels. The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals. Anna Marrucci is a PhD Candidate in Business Administration and Management at the University of Pisa, Italy. Her main research interest regards the adoption of new technologies within businesses and the analysis of digital transformation phenomena. Her research has been published in several national and international journals. Riccardo Rialti is an Assistant Professor of Management, Industry 4.0 and Digital Economy at the University of Milan, Italy. Additionally, he is an Adjunct Professor of Project Management and of Product Management at Polimoda Istitute of Fashion Marketing and Design and an Adjunct Professor of Marketing and Research Methods at the IED (Istituto Europeo di Design). He has published widely and serves in the editorial review board of several journals.
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-36465-5
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
942 _2lcc
_cLE
988 _aSpringer_Business_2023
999 _c238623
_d238623