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008			230817s2023 gw | s |||| 0|eng d
020			_a9783658421953
024	7		_a10.1007/978-3-658-42195-3 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC
050	0	4	_aHD28-70 _b2024
100	1		_aPosset, Markus. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aMedia Economics in Austria: _bA Comparison to Germany on Print, Television, Radio and the Internet _cby Markus Posset
250			_a1st ed 2023
264		1	_aWiesbaden _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aGeneral -- Print media -- Television -- Radio -- The Internet -- Conclusion.
520			_aAt a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses. It helps interested readers to understand how the media works, especially in relation to social media and digitalization - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. The Content How media works & what role journalism plays in the age of social media. What makes it so difficult for traditional media today & why the Internet is both a curse and a blessing. What the classic media have to do to make the Internet work for them. The author Markus POSSET is a well-known Austrian media manager, investor, management consultant, lobbyist and political advisor. Among other things, he was COO of Echo Medienhaus Group, Managing Director of Verlagsgruppe News and thus head of the two leading Austrian media "Profil" and "Trend", as well as Managing Director of Mediengruppe Österreich. He also works as a lecturer at the Vienna University of Applied Sciences for Journalism & Media Management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-42195-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
912			_aZDB-2-BUM
912			_aZDB-2-SXBM
942			_2lcc _cLE
988			_aSpringer_Business_2023
999			_c238635 _d238635