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008			230907s2023 sz | s |||| 0|eng d
020			_a9783031393594
024	7		_a10.1007/978-3-031-39359-4 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC
050	0	4	_aHF5410-5417.5 _b2024
100	1		_aMutum, Dilip S. _eautor _0(orcid)0000-0002-9857-1164 _1https://orcid.org/0000-0002-9857-1164 _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aConsumers, Society and Marketing: _bA Sustainability Perspective _cby Dilip S Mutum, Ezlika M Ghazali
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aCSR, Sustainability, Ethics & Governance, _x2196-7083
505	0		_a1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
520			_aEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more.
830		0	_aCSR, Sustainability, Ethics & Governance, _x2196-7083
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-39359-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
912			_aZDB-2-BUM
912			_aZDB-2-SXBM
942			_2lcc _cLE
988			_aSpringer_Business_2023
999			_c238648 _d238648