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008			230208s2023 xxu| s |||| 0|eng d
020			_a9781484290545
024	7		_a10.1007/978-1-4842-9054-5 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC
050	0	4	_aHF5410-5417.5 _b2024
100	1		_aEdgar, Matthew. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aTech SEO Guide: _bA Reference Guide for Developers and Marketers Involved in Technical SEO _cby Matthew Edgar
250			_a1st ed 2023
264		1	_aBerkeley CA _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1: Crawling & Indexing -- Chapter 2: URL & Domain Structure -- Chapter 3: Content Structure -- Chapter 4: Schema & Structured Data Markup -- Chapter 5: Sitemaps -- Chapter 6: Page Experience: Core Web Vitals & More -- Chapter 7: 404 Not-Found Errors -- Chapter 8: Redirects -- Chapter 9: Conclusion: Tech SEO Audit -- Appendix A: HTTP Response Status Codes. .
520			_aTech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website's traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website's SEO performance. SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too. There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section. What You Will Learn What factors to keep in mind as you begin a redesign of the website How to evaluate technical factors to see if a technical configuration is causing traffic to drop How to perform regular audits of a website to identify problems or areas of opportunity Who This Book is For Marketers, developers, programmers, UX professionals, designers, and business executives.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-1-4842-9054-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
912			_aZDB-2-BUM
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942			_2lcc _cLE
988			_aSpringer_Business_2023
999			_c238659 _d238659