000			03511nam a22003855i 4500
001			238687
003			ES-VaUEC
005			20240103143952.0
007			cr nn 008mamaa
006			a||||fo|||| 00| 0
008			230821s2023 si | s |||| 0|eng d
020			_a9789819949106
024	7		_a10.1007/978-981-99-4910-6 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC
050	0	4	_aHF5548.32-.33 _b2024
100	1		_aSrinivasan, R. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aPlatform Business Models for Executives _cby R Srinivasan
250			_a2nd ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals, _x2192-810X
505	0		_aChapter 1. Introduction to core concepts -- Chapter 2. Network effects -- Chapter 3. Value creation - DMTE (cost reduction, choice, community) -- Chapter 4. Penguin problems and network mobilization issues -- Chapter 5. Pricing and subsidies -- Chapter 6. Platform architecture - open/closed and shared/ proprietary platforms -- Chapter 7. Winner-takes-all dynamics.
520			_aThis book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms. Leveraging on the early literature on network economics (that was largely analytical) and the popular writing about new organizations, this book takes a strategic perspective. It answers the five big strategy questions about platform business firms: a. What are platform business models, and how are they different from others; b. How do platform business firms operate, and what value do they create? To whom and how; c. What are those resources that platforms possess and leverage to create and sustain their competitive advantage over others; d. Why and how are they successful? Why do they perform differently from others? What metrics of performance should we use to study and analyse their performance; e. Is this business model sustainable? What determines the longevity of such firms? What are the regulatory and social challenges that these platform business firms face? How do regulators and the larger society manage the disproportionate power distribution among such firms? The book is strategic in nature and highlights the resources defining the strategies of successful platform business firms. In doing so, it provides a field guide for entrepreneurs and managers embarking on building a platform, by providing a portfolio of decisions to make. Though the frameworks could be generalized, the book focuses on platform businesses, rather than societal platforms. With a few extensions, it is possible that these frameworks could be easily applied to non-profit and or social enterprises as well.
830		0	_aManagement for Professionals, _x2192-810X
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-99-4910-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
912			_aZDB-2-BUM
912			_aZDB-2-SXBM
942			_2lcc _cLE
988			_aSpringer_Business_2023
999			_c238687 _d238687