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008			230928s2023 si | s |||| 0|eng d
020			_a9789819967377
024	7		_a10.1007/978-981-99-6737-7 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC
050	0	4	_aHF5415.1265 _b2024
100	1		_aMa, Xuejing. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aSocial Influence on Digital Content Contribution and Consumption: _bTheories, Empirical Analyses, and Practices _cby Xuejing Ma
250			_a1st ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals, _x2192-810X
505	0		_aDigital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction -- Social Influence in Digital Content Consumption -- Social Interaction and Digital Content Consumption -- Dynamics of Digital Content Consumption and Social Norm -- Discussion and Conclusion -- Conclusion Summary -- Future Research Agenda. .
520			_aThis book examines users' digital content contribution and consumption behavior from a social perspective. Digital content is everywhere-from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users' digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The book enriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms' mechanism design.
830		0	_aManagement for Professionals, _x2192-810X
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-99-6737-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
912			_aZDB-2-BUM
912			_aZDB-2-SXBM
942			_2lcc _cLE
988			_aSpringer_Business_2023
999			_c238706 _d238706