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008			231003s2023 si | s |||| 0|eng d
020			_a9789819961832
024	7		_a10.1007/978-981-99-6183-2 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC
050	0	4	_aHF5415.32-.34 _b2024
100	1		_aWang, Xuehua. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aCultural and Social Influences on Consumer Behavior: _bUncertainty Avoidance, Rituals, and External Threats _cby Xuehua Wang
250			_a1st ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals, _x2192-810X
505	0		_aChapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Theory and Propositions for Uncertainty Avoidance and Consumption Behavior -- Chapter 4. Theory and Propositions for Rituals and Consumption Behavior -- Chapter 5. Theory and Propositions for External Threats and Consumption Behavior -- Chapter 6. Selected Empirical Context and Data -- Chapter 7. Analysis and Empirical Results -- Chapter 8. Discussion and Conclusion.
520			_aThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers' willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.
830		0	_aManagement for Professionals, _x2192-810X
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-99-6183-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
912			_aZDB-2-BUM
912			_aZDB-2-SXBM
942			_2lcc _cLE
988			_aSpringer_Business_2023
999			_c238716 _d238716