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008			230530s2023 gw | s |||| 0|eng d
020			_a9783658406196
024	7		_a10.1007/978-3-658-40619-6 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050	0	4	_aHF5415.122 _b2023 EB
245	1	0	_aConference Proceedings Trends in Business Communication 2022 _cedited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin
250			_a1st ed 2023
264		1	_aWiesbaden _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490			_aSpringer
505	0		_aWhat's in a Name? - Digital Grocery Retailing -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Employer Attractiveness in Alpine Destinations -- Nothing ever happens, and I wonder -- On the Agenda: Maslow -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Green, Digital Storytelling -- Digital Dialogic Communication -- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Media Use in the Covid-19 Pandemic -- Trends in Communication 2023 -- Analysing the Behaviour of Online Daily Newspaper Readers -- The Storyporting Method in the Context of Sport Journalism.
520			_aThe academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022. The Editors Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction. Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption. Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.
988			_aSpringer_Business_2023
650		7	_2embne _96518 _aMarketing
650		0	_9512104 _aBusiness
650		0	_9512692 _aEducational leadership.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-40619-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_db _ee