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008			231101s2023 sz | s |||| 0|eng d
020			_a9783031420498
024	7		_a10.1007/978-3-031-42049-8 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050	0	4	_aHF5417 _b2023 EB
100	1		_aReinecke, Sven. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	1	0	_aActive Price Management: _bBe a Price Maker, Not a Price Taker! _cby Sven Reinecke, Laura Johanna Noll
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aBusiness Guides on the Go, _x2731-4766
505	0		_aActive Price Management: Fundamentals and Challenges -- Conditions of Price Management -- Goals of Price Management -- Price Management Strategies -- Price Management for Innovations -- Auctions -- Price Management for Business-to-Business Services -- Conclusion.
520			_aThis book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
988			_aSpringer_Business_2023
650		7	_2embne _96518 _aMarketing
650		7	_2embne _9273329 _aConsumo
650		0	_9512367 _aMicroeconomics.
830		0	_aBusiness Guides on the Go, _x2731-4766
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-42049-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_db _ee