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008			231102s2023 si | s |||| 0|eng d
020			_a9789819936830
024	7		_a10.1007/978-981-99-3683-0 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050	0	4	_aHF5549.5.M5 _b2023 EB
100	1		_aShin, Geon-Cheol. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	1	4	_aThe Korean Wave in a Post-Pandemic World: _bBTS, Cosmax and Squid Game _cby Geon-Cheol Shin, Mark D Whitaker
250			_a1st ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300	0	0	_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490			_aSpringer
505	0		_aIntroduction -- The Development of Korean Wave (Hallyu) -- Success Factors of the Korean Wave -- Korean Wave in the Post-Pandemic Era -- BTS -- Cosmax -- Squid Game -- Conclusion.
520			_aThis book presents an analysis of how the economic Korean Miracle spread into the cultural "Korean Wave" (Hallyu). First only in Asian countries and then around the world, the rising popularity of the Korean Wave continued within the pandemic-despite or even because of policies of digital lockdowns. Partially, this has been by design as Korea for decades has had a very strong fast development drive in telecommunications and that aided the growth of its cultural wave. Partially however, this became exclusively by default how the Korean Wave had to spread increasingly in a digital manner after 2020 globally, in response to many countries' rules regarding the COVID-19 pandemic in their attempts to enforce a decline in face-to-face content consumption. In retrospect, this has meant only more digital growth and innovation for the Korean Wave in past years compared to other cultures' entertainment complexes that suffered more. Korea's earlier digital readiness combined with later lockdown conditions and pushed the Korean Wave further ahead. Despite the ending of COVID-19 lockdowns in many countries, a greater digital aftermath will continue in the cultural industry and in the economy in general. This is due to changes created in cultural preferences, in organizational investments, and in communication technologies due to those lockdowns. Thus, the authors examine how the Korean Wave coped actively with a pronounced digital shift by default in all aspects of media including production, distribution, and consumption. In turn, they examine how the greater digital shift in the world's culture and economy influenced the Korean Wave's entertainment performances, TV dramas, and cosmetics-among other areas. The authors analyze general trends in the Korean Wave's economics, culture, and technology along with specific strong cases of the K-pop boy group BTS, the cosmetics manufacturer Cosmax, and the television series Squid Game. Since the Korean Wave continues to grow in popularity within a more exclusive digital socialization, future implications of such a competitive digital world economy and multi-polar digital world culture are discussed for all countries as well. .
988			_aSpringer_Business_2023
650		0	_9512104 _aBusiness
650		0	_9511906 _aManagement.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-99-3683-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
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998			_db _ee