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020 _a9789819942992
024 7 _a10.1007/978-981-99-4299-2
_2doi
040 _aES-VaUEC
_bspa
_cES-VaUEC
_dES-VaUE
050 4 _aHF5548.32
_b2023 EB
245 0 0 _aHow Digital Intelligence Drives Business Growth
_cedited by Zhizhuan Business Research Institute
250 _a1st ed 2023
264 1 _aSingapore
_c2023
_bSpringer International Publishing
300 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
490 0 _aManagement for Professionals
_x2192-810X
505 0 _aPart 1. Number Wisdom opens up a new business era -- Chapter 1. Driving forces of environmental change -- Chapter 2. Driving forces of consumption reform -- Chapter 3. New infrastructure in the age of digital Intelligence -- Chapter 4. Data intelligence growth based on commercial operating systems -- Part 2. Reconstructs the 11 elements of business -- Chapter 5. Digital intelligence brand -- Chapter 6. Digitally intelligent Commodities -- Chapter 7. Digital intelligence of new manufacturing -- Chapter 8. Digital intelligence channels -- Chapter 9. Digital intelligence marketing -- Chapter 10. Digital intelligence of new retail -- Chapter 11. New service of digital intelligence -- Chapter 12. New finance with digital intelligence -- Chapter 13. New logistics of digital intelligence -- Chapter 14. The new organization of digital intelligence -- Chapter 15. New technology of digital intelligence -- Part 3. Whole link digital intelligent transformation -- Chapter 16. Infrastructure cloud -- Chapter 17. Contact digitization -- Chapter 18. Online Service -- Chapter 19. Operation datamation -- Chapter 20. Intelligent decision making -- Part 4. Pioneers of digital intelligence transformation -- Chapter 21. rT-Mart: Becoming a digital intelligence leader in the retail industry -- Chapter 22. Unexpectedly Home: Reconstructing "People, Goods and Fields" with Mathematical Intelligence -- Chapter 23. Flying Crane Dairy: Put on the wings of wisdom -- Chapter 24. Haidilao: Service requires "wisdom" -- Chapter 25. Liangpin Shop: Carry out the transformation of digital intelligence to the end -- Chapter 26. Special step: the pacesetter of digital intelligence transformation.
520 _aThis book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
988 _aSpringer_Business_2023
650 7 _2embne
_924239
_aComercio electrónico
830 0 _aManagement for Professionals,
_x2192-810X
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-99-4299-2
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
_n0
998 _b01/2024
_db
_ee
_zSI