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008			231129s2023 sz | o |1|| 0|eng d
020			_a9783031456015
024	7		_a10.1007/978-3-031-45601-5 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD30.2 _b2023 EB
245	0	0	_aChances and Challenges of Digital Management : _bProceedings of the International Scientific-Practical Conference (ISPC 2022) _cedited by Richard C. Geibel, Shalva Machavariani
250			_a1st ed 2023
264		1	_aCham _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer Proceedings in Business and Economics _x2198-7254
520			_aThis book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
988			_aSpringer_Business_2023
650		7	_2embne _9518260 _aTecnología de la información _vCongresos y asambleas
830		0	_aSpringer Proceedings in Business and Economics, _x2198-7254
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-45601-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b01/2024 _db _ee _zSI