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008			231215s2023 si | o |||| 0|eng d
020			_a9789819983216
024	7		_a10.1007/978-981-99-8321-6 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5415.5 _b2023 EB
100	1		_aSalah, Omar Hasan _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518245
245	1	0	_aCritical Factors for Adoption of Customer Relationship Management : _bA Study of Palestine SMEs _cby Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed, Nur Fazidah Elias
250			_a1st ed 2023
264		1	_aSingapore _c2023 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringerBriefs in Business _x2191-5490
505	0		_aUnderstanding Customer Relationship Management -- CRM Adoption Theories -- CRM Adoption Models and Frameworks -- Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine -- Model Verification.
520			_aThis book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEs to navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.
988			_aSpringer_Business_2023
650		7	_2embne _915474 _aServicio al cliente
700	0		_9518246 _aZawiyah Mohd. Yusof _eautor
700	1		_9518272 _aMohamed, Hazura _eautor
700	1		_9518273 _aElias, Nur Fazidah _eautor
830		0	_aSpringerBriefs in Business, _x2191-5490
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-99-8321-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE _n0
998			_b01/2024 _db _ee _zSI