000			02015nam a22003375i 4500
999			_c238987 _d238987
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003			ES-VaUE
005			20240814131026.0
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007			cr nn 008mamaa
008			201103s2021 sz | o |||| 0|eng d
020			_a9783030505639
024	7		_a10.1007/978-3-030-50563-9 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aHD9993.B542 _b2021 EB
100	1		_aMari, Carlo _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518494
245	1	2	_aA Business History of the Bicycle Industry : _bShaping Marketing Practices _cby Carlo Mari
250			_a1st ed. 2021
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_a1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998-2017 -- 6. Conclusion.
520			_aThrough a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
988			_aSpringer_Business_2021
650		7	_2embne _9518597 _aMarketing industrial
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-50563-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b08/2024 _eb _zSI