000			01767nam a22002895i 4500
001			238989
003			ES-VaUE
005			20240306114250.0
007			cr nn 008mamaa
008			210516s2021 sz | o |||| 0|eng d
020			_a9783030769352
024	7		_a10.1007/978-3-030-76935-2 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5415.1255 _b2021 EB
245	0	0	_aAdvances in National Brand and Private Label Marketing : _bEighth International Conference, 2021 _cedited by Francisco J Martínez-López, Juan Carlos Gázquez-Abad
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer Proceedings in Business and Economics _x2198-7254
520			_aThis proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-76935-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c238989 _d238989