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008			210328s2021 sz | o |||| 0|eng d
020			_a9783030634827
024	7		_a10.1007/978-3-030-63482-7 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5548.32-.33 _b2021 EB
100	1		_aWirtz, Bernd W., _eautor. _0(orcid)0000-0003-1480-8513 _0(orcid)0000-0003-1480-8513 _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518560 _d1964-
245	1	0	_aDigital Business and Electronic Commerce : _bStrategy, Business Models and Technology _cby Bernd W Wirtz
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer Texts in Business and Economics _x2192-4341
505	0		_aPart I: Introduction -- Part II: Technology, Digital Markets and Digital Business Models -- Part III: Digital strategy, Digital Organization and E-Commerce -- Part IV: Digital Case Studies.
520			_aThis textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
988			_aSpringer_Business_2021
650		7	_2embne _924239 _aComercio electrónico
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-63482-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _ej _zSI