000			03189nam a22003015i 4500
001			239019
003			ES-VaUE
005			20240306114252.0
007			cr nn 008mamaa
008			210325s2021 sz | o |||| 0|eng d
020			_a9783030633769
024	7		_a10.1007/978-3-030-63376-9 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5415.1265 _b2021 EB
245	0	0	_aDigital Transformation in the Cultural Heritage Sector : _bChallenges to Marketing in the New Digital Era _cedited by Tiziana Russo Spena, Francesco Bifulco
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aContributions to Management Science _x2197-716X
505	0		_a1. Introduction -- Part I: Digital Transformation and Business Models -- 2. Future Internet and Digital Ecosystems -- 3. Digital Business Models -- 4. Value Propositions in Digital Transformation -- Part II: Customers' Insights, Engagement and Analytics -- 5. Customer Insights and Consumer Profiling -- 6. Digital Engagement and Customer Experience -- 7. Business Intelligence and Social Media Analytics -- Part III: Context, Content and Communication -- 8. Proximity Marketing and Context-Information Awareness -- 9. Augmented Servicescape: Integrating Physical and Digital Reality -- 10. Digital Targeted Communication: An Integrated Approach.
520			_aThis book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-63376-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239019 _d239019