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008			210513s2021 sz | o |||| 0|eng d
020			_a9783030643041
024	7		_a10.1007/978-3-030-64304-1 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD62.5 _b2021 EB
100	1		_aSpillan, John E. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aDoing Business in Guatemala : _bChallenges and Opportunities _cby John E Spillan, Marleen Campbell Lopez
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1. Introduction -- Chapter 2. Economic Environment -- Chapter 3. Political and Legal Environment -- Chapter 4. Cultural and Socioeconomic Environment -- Chapter 5. Establishing a Business in Guatemala -- Chapter 6. Marketing in Guatemala -- Chapter 7. Conclusions and Future Trends.
520			_aWith its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books. Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-64304-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239027 _d239027