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| 001 | 239028 | ||
| 003 | ES-VaUE | ||
| 005 | 20240306114253.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 210806s2021 gw | o |||| 0|eng d | ||
| 020 | _a9783658351502 | ||
| 024 | 7 |
_a10.1007/978-3-658-35150-2 _2doi |
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| 040 |
_aES-VaU _bspa _cES-VaU _dES-VaU |
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| 050 | 4 |
_aHD45 _b2021 EB |
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| 100 | 1 |
_aWagner, Katja. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
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| 245 | 0 | 0 |
_aDrivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : _bInvestigating the Phenomenon of Anthropomorphism and New Online Consumption Forms _cby Katja Wagner |
| 250 | _a1st ed. 2021. | ||
| 264 | 1 |
_aWiesbaden _c2021 _bSpringer International Publishing |
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| 300 | _a1 recurso en línea | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 490 | 0 |
_aHandel und Internationales Marketing Retailing and International Marketing _x2626-3335 |
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| 505 | 0 | _aIntroduction -- Structure and Content of the Essays -- Essays -- General Discussion and Conclusion. | |
| 520 | _aKatja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels. . | ||
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-35150-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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| 988 | _aSpringer_Business_2021 | ||
| 999 |
_c239028 _d239028 |
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