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001			239085
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007			cr nn 008mamaa
008			210708s2021 sz | o |||| 0|eng d
020			_a9783030539450
024	7		_a10.1007/978-3-030-53945-0 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD62.5 _b2021 EB
100	1		_aReyes-Mercado, Pável. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aFinTech Strategy : _bLinking Entrepreneurship, Finance, and Technology _cby Pável Reyes-Mercado
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aPalgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth _x2662-365X
505	0		_aPart I. The financial-entrepreneurial innovation-technology convergence -- Chapter 1. How Fintech was born? -- Chapter 2. Technological possibilities -- Chapter 3. Entrepreneurship in the Fintech industry -- Part II. Exploring opportunities in Fintech -- Chapter 4. Dynamics of Fintech and the broad financial industry -- Chapter 5. Financial consumer behavior and decision making -- Chapter 6. Consumer segments in the Fintech market -- Chapter 7. Differentiation and sustainable competitive advantage -- Part III. Exploiting opportunities in Fintech -- Chapter 8. Effectuation as a strategic approach -- Chapter 9. Developing a product-market fit -- Chapter 10. Measuring venture performance -- Part IV. Broad outcomes of Fintech -- Chapter 11. Societal outcomes of Fintech -- Chapter 12. Designing a future for Fintech.
520			_aThis book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-53945-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239085 _d239085