000			02658nam a22003495i 4500
999			_c239086 _d239086
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003			ES-VaUE
005			20240515155908.0
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007			cr nn 008mamaa
008			210325s2021 sz | o |||| 0|eng d
020			_a9783030673383
024	7		_a10.1007/978-3-030-67338-3 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHF5415.5-5415.53 _b2021 EB
100	1		_aDeszczyński, Bartosz _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518559
245	1	0	_aFirm Competitive Advantage Through Relationship Management : _bA Theory for Successful Sustainable Growth _cby Bartosz Deszczyński
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_a1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory.
506	0		_aOpen Access
520			_aRelationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
988			_aSpringer_Business_2021
650		0	_9511906 _aManagement.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-67338-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _ej _zSI