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008			210525s2021 gw | o |||| 0|eng d
020			_a9783658324001
024	7		_a10.1007/978-3-658-32400-1 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF4999.2-6182 _b2021 EB
100	1		_aEmatinger, Reinhard. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aFrom Industry 4.0 to Business Model 4.0 : _bOpportunities of the Digital Transformation _cby Reinhard Ematinger
250			_a1st ed. 2021.
264		1	_aWiesbaden _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer essentials _x2731-3115
505	0		_aWhy we need a new understanding of business processes -- Why we need a new understanding of business models -- How to create a usable basis for future business models -- How to combine the building blocks of your business model and digital elements to form a digital matrix.
520			_aIn this essential you will learn how to use the changed rules of the game of Industry 4.0 and discover patterns for new business models. Reinhard Ematinger shows you how to describe your current business model in a structured way, sketch and test new business models and define the benefits for existing and new customers. Real and current examples accompany you through this book and questions support you in transferring them to use in your organization. This Springer essential is a translation of the original German 1st edition essentials, Von der Industrie 4.0 zum Geschäftsmodell 4.0 by Reinhard Ematinger, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018.The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content Why we need a new understanding of business processes Why we need a new understanding of business models How to create a usable basis for future business models How to combine the building blocks of your business model and digital elements into a digital matrix The target groups Lecturers and students of business administration with a focus on corporate management and development Executives and experts from the fields of research & development, marketing, sales, key account management, product management The author Dr. Reinhard Ematinger invites executives to set and achieve daring goals and to think about products and services from their customers' point of view by applying tools from business model innovation and customer value creation, lego serious play® and playmobil®pro, service design thinking as well as objectives and key results. He teaches business model innovation at FOM University of Applied Sciences and University of Duisburg-Essen. .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-32400-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239092 _d239092