000 02588nam a22003135i 4500
001 239160
003 ES-VaUE
005 20240306114304.0
007 cr nn 008mamaa
008 210630s2021 sz | o |||| 0|eng d
020 _a9783030778491
024 7 _a10.1007/978-3-030-77849-1
_2doi
040 _aES-VaU
_bspa
_cES-VaU
_dES-VaU
050 4 _aHD2769.15-.2
_b2021 EB
100 1 _aNeugebauer, Linda Mareen.
_eautor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 0 0 _aLead Community Fundraising :
_bSuccessfully Connecting People Digitally
_cby Linda Mareen Neugebauer, Irene Zanko
250 _a1st ed. 2021.
264 1 _aCham
_c2021
_bSpringer International Publishing
300 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
490 0 _aManagement for Professionals
_x2192-810X
505 0 _aChapter 1. How digitalization is changing the world -- Chapter 2. Where are we currently in digital fundraising? -- Chapter 3. New digital world, new digital terms -- Chapter 4. All about lead community fundraising -- Chapter 5. Lead community -- Chapter 6. This is how lead community fundraising works: the campaign -- Chapter 7. This is how lead community fundraising works: the multi-cycle -- Chapter 8. This is how lead community fundraising works: the how to do guide -- Chapter 9. This is how lead community fundraising works: the team -- Chapter 10. This works in lead community fundraising: more than 20 international examples -- Chapter 11. The most important information -- Chapter 12. And what's next?.
520 _aThe world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-77849-1
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
988 _aSpringer_Business_2021
999 _c239160
_d239160