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001			239200
003			ES-VaUE
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007			cr nn 008mamaa
008			210421s2021 sz | o |||| 0|eng d
020			_a9783030652876
024	7		_a10.1007/978-3-030-65287-6 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD30.28 _b2021 EB
100	1		_aJeannet, Jean-Pierre. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aMasterpieces of Swiss Entrepreneurship : _bSwiss SMEs Competing in Global Markets _cby Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aPart I. Introducing the Project -- Introduction -- Founders, Shakers, Prime Movers -- PART II. Governance Practices -- Ownership Structures -- Achieving Ownership Stability -- Boards and Governance -- Part III. Managing for the Long Term -- The Role Played by Management -- Financing the Enterprise -- Part IV. Focus Choices -- Business Focus Choices -- Franchise Focus Choices -- The Process of Focusing -- Part V. Marketing Practices -- Segmentation Choices -- International Sales and Distribution Strategies -- Marketing and Sales Processes -- Part VI. Product Building Choices -- Production Footprint Choices -- Production Processes Choices -- Product Design Choices -- Product Line Choices -- Supply Chain Choices -- Part VII. Innovation Practices -- Sourcing the Defining Business Idea -- Innovation Processes -- Organizing for Innovations -- Part VIII. Leveraging Strategies -- Leveraging Local Competitiveness -- Leveraging Resources for Growth -- Role of Swiss Entrepreneurial Ecosystem -- Epilog: Implications for Public Policy -- Part IX. Company Profiles -- The 36 SME Profiles.
506	0		_aOpen Access
520			_aThis open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. 'Masterpieces of Swiss Entrepreneurship' brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. "Masterpieces of Swiss Entrepreneurship" provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-65287-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239200 _d239200