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001			239226
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008			210420s2021 si | o |||| 0|eng d
020			_a9789811611278
024	7		_a10.1007/978-981-16-1127-8 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5415.32-.34 _b2021 EB
100	1		_aShimizu, Akira. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aNew Consumer Behavior Theories from Japan _cby Akira Shimizu
250			_a1st ed. 2021.
264		1	_aSingapore _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aAdvances in Japanese Business and Economics _x2197-8867 _v27
505	0		_aJapanese consumers and media usage -- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers -- Measuring the impact of a blog: Quantitative and qualitative aspects -- Studies on commitment -- Mechanism of attitude formation for consumers who convey information -- Emergence of communication-oriented consumer -- Research on uncertain listeners -- Studies on connoisseurs -- Brand rating in the age of information sharing -- A new decision-making process-a circulating-type communications model.
520			_aThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-16-1127-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239226 _d239226