| 000 | 02260nam a22003135i 4500 | ||
|---|---|---|---|
| 001 | 239238 | ||
| 003 | ES-VaUE | ||
| 005 | 20240306114310.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 210816s2021 gw | o |||| 0|eng d | ||
| 020 | _a9783658347079 | ||
| 024 | 7 |
_a10.1007/978-3-658-34707-9 _2doi |
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| 040 |
_aES-VaU _bspa _cES-VaU _dES-VaU |
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| 050 | 4 |
_aHF5410-5417.5 _b2021 EB |
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| 100 | 1 |
_aWinters, Amelie. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
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| 245 | 0 | 0 |
_aOmni-Channel Retailing : _bAn Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments _cby Amelie Winters |
| 250 | _a1st ed. 2021. | ||
| 264 | 1 |
_aWiesbaden _c2021 _bSpringer International Publishing |
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| 300 | _a1 recurso en línea | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 490 | 0 |
_aHandel und Internationales Marketing Retailing and International Marketing _x2626-3335 |
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| 505 | 0 | _aReciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing. | |
| 520 | _aAmelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level. About the author Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing. . | ||
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-34707-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
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| 988 | _aSpringer_Business_2021 | ||
| 999 |
_c239238 _d239238 |
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