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020 _a9783030590093
024 7 _a10.1007/978-3-030-59009-3
_2doi
040 _aES-VaU
_bspa
_cES-VaU
_dES-VaU
050 4 _aHF4999.2-6182
_b2021 EB
100 1 _aGassmann, Oliver.
_eautor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 0 0 _aPatent Management :
_bProtecting Intellectual Property and Innovation
_cby Oliver Gassmann, Martin A Bader, Mark James Thompson
250 _a1st ed. 2021.
264 1 _aCham
_c2021
_bSpringer International Publishing
300 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
490 0 _aManagement for Professionals
_x2192-810X
505 0 _a1. Fundamentals of Intellectual Property Rights -- 2. Protection Strategies -- 3. Evaluating and Valuing Patents -- 4. Successful Practices in Commercializing Patents -- 5. Organizing Patent Management -- 6. Patent Management by Industry -- 7. Patent Management in New Technology Environments -- 8. Useful Information for Practitioners.
520 _aThis book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students. The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBM A really comprehensive, all-in book about Patents - strategy, value, management and commercialization. And not forgetting what they are for - foster innovation. Dr. Joerg Thomaier, Head of IP Bayer Group .
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-59009-3
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
988 _aSpringer_Business_2021
999 _c239259
_d239259