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008			210208s2021 si | o |||| 0|eng d
020			_a9789813367890
024	7		_a10.1007/978-981-33-6789-0 _2doi
040			_aES-VaUE _bspa _cES-VaUE _dES-VaUE
050		4	_aHD30.28 _b2021 EB
100			_aHirofumi, Tatsumoto _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518619 _tPlatform Strategy for Global Markets : Strategic Use of Open Standards and Management of Business Ecosystems
245	1	0	_aPlatform Strategy for Global Markets : _bStrategic Use of Open Standards and Management of Business Ecosystems _cby Hirofumi Tatsumoto
250			_a1st ed. 2021.
264		1	_aSingapore _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aOpen Standards and New Rules for Global Markets -- Theory on Business Ecosystem and Platform Strategy -- Strategic Standardization and Global Ecosystem: Case Study of GSM Mobile Communication System in China -- Keys for Success of platform strategy in the global ecosystem: Empirical Study of Semiconductor Equipment Industry in East Asia -- Ecosystem Management with Entries in adjacent markets: Case Study of Intel's Platform Strategy -- Relational Management with Co-existing Companies: Case Study of Intel and Taiwanese Manufactures in Personal Computer Industry -- Relational Management with System Users: Case Study of Bosch and Denso in Chinese Automobile Electronics market -- Keys of Platform Strategy in Global Markets and Consequential Transformation of Global Industries -- Conclusions.
520			_aThis book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. The book focuses on Ericsson, Applied Materials, Intel, and Bosch as representative global platform companies. The book's introductory section reports on the rise of platform business and addresses the theoretical basis of their competitive edge, based on a review of prior studies on the network effect of open standards and the economic theory of strategic behavior. The platform business obviously secures a competitive advantage on the global market. Yet this theory alone does not provide sufficient explanation for why the platform business achieves competitiveness on the market. The book proposes a theoretical framework and provides rigorous supporting evidence by using case studies and empirical analysis on the global business of platform firms. This evidence reflects the variety of global ecosystems: the mobile communications system in China, the semiconductor equipment industry in East Asia, personal computers in Taiwan, and automobile electronics in China. In conclusion, the book reviews these studies and identifies the key factors of platform strategy on the global market. Given its breadth of coverage, the book will benefit all academic researchers and undergraduate students in management and economics with an interest in global competition and collaboration in the open economy.
988			_aSpringer_Business_2021
650		7	_2embne _9273364 _aEconomía internacional
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-33-6789-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b08/2024 _eb _zSI