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008			210326s2021 sz | o |||| 0|eng d
020			_a9783030694036
024	7		_a10.1007/978-3-030-69403-6 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF54.5-54.56 _b2021 EB
100	1		_aSeebacher, Uwe. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aPredictive Intelligence for Data-Driven Managers : _bProcess Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies _cby Uwe Seebacher
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aFuture of Business and Finance _x2662-2475
505	0		_a1. Predictive Intelligence and the Basic Economic Principles -- 2. Predictive Intelligence at a Glance -- 3. The Predictive Intelligence Ecosystem -- 4. The Predictive Intelligence Maturity Model -- 5. The Predictive Intelligence Self-Assessment -- 6. The Process Model for Predictive Intelligence -- 7. The Predictive Intelligence TechStack (PITechStack) -- 8. The Predictive Intelligence Team -- 9. The Predictive Intelligence Case Studies -- 10. Why It Remains Exciting.
520			_aThis book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-69403-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239265 _d239265