000			02961nam a22003135i 4500
001			239274
003			ES-VaUE
005			20240306114313.0
007			cr nn 008mamaa
008			210702s2021 sz | o |||| 0|eng d
020			_a9783030750114
024	7		_a10.1007/978-3-030-75011-4 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD45 _b2021 EB
100	1		_aBiazzo, Stefano. _eautor. _0(orcid)0000-0003-3373-2964 _1https://orcid.org/0000-0003-3373-2964 _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aProduct Innovation Management : _bIntelligence, Discovery, Development _cby Stefano Biazzo, Roberto Filippini
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals _x2192-810X
505	0		_a1. Introduction -- 2. The Challenge of Product Innovation -- 3. Managing Product Innovation: A Framework -- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement -- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development -- 6. Product Development: Managing Uncertainty and Knowledge Integration -- 7. Creating the Project Value Proposition -- 8. Organizing Development Projects: Structural Choices and Planning Approaches -- 9. Managing the Development Portfolio -- 10. Product Innovation and Business Models.
520			_aThis book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the "innovation pyramid"), which reflects the core components of a firm's innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services. .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-75011-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239274 _d239274