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001			239296
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008			210917s2021 sz | o |||| 0|eng d
020			_a9783030852450
024	7		_a10.1007/978-3-030-85245-0 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5410-5417.5 _b2021 EB
100	1		_aHavard, Cody T. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aRivalry and Group Behavior Among Consumers and Brands : _bComparisons In and Out of the Sport Context _cby Cody T Havard
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.
520			_aThis interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-85245-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239296 _d239296