000			02974nam a22003015i 4500
001			239361
003			ES-VaUE
005			20240306114321.0
007			cr nn 008mamaa
008			210413s2021 sz | o |||| 0|eng d
020			_a9783030676421
024	7		_a10.1007/978-3-030-67642-1 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5410-5417.5 _b2021 EB
245	0	0	_aThe Corporate Newsroom : _bSteering Companies Efficiently Through Communication _cedited by Christoph Moss
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aManagement for Professionals _x2192-810X
505	0		_a"There will never be a Newsroom." - The discussion -- Part I: Theoretical basics -- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value -- The journalistic Newsroom as a blueprint for corporate communications -- The Corporate Newsroom model -- Strategic Content Marketing in the Corporate Newsroom -- Efficiency and effectiveness: Controlling in the Corporate Newsroom -- The dissemination of Corporate Newsrooms in practice: empirical studies -- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub -- Part II: Case studies -- Case study DATEV: The introduction of a Corporate Newsroom as a change project -- Case study Dutch National Police: Building trust with a Corporate Newsroom -- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom -- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation -- The Authors.
520			_aBreaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-67642-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239361 _d239361