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008 210528s2021 sz | o |||| 0|eng d
020 _a9783030704247
024 7 _a10.1007/978-3-030-70424-7
_2doi
040 _aES-VaU
_bspa
_cES-VaU
_dES-VaU
050 4 _aHD61
_b2021 EB
100 1 _aVinod, Ben.
_eautor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 0 0 _aThe Evolution of Yield Management in the Airline Industry :
_bOrigins to the Last Frontier
_cby Ben Vinod
250 _a1st ed. 2021.
264 1 _aCham
_c2021
_bSpringer International Publishing
300 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
490 0 _aManagement for Professionals
_x2192-810X
505 0 _aOrigins -- Airline Pricing -- The Airline Spill Model -- Revenue Management of the Base Fare -- Low-Cost Carriers and Impacts on Revenue Management -- Offer Management -- Competitive Revenue Management -- Agency Revenue Management -- The Last Frontier - Individual Seat Pricing -- Influence of Revenue Management on the Airline Business Process -- Artificial Intelligence and Emerging Technologies in Travel -- Future State -- Index.
520 _aThis book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-70424-7
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
988 _aSpringer_Business_2021
999 _c239369
_d239369