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020 _a9789811658686
024 7 _a10.1007/978-981-16-5868-6
_2doi
040 _aES-VaU
_bspa
_cES-VaU
_dES-VaU
050 4 _aHF5410-5417.5
_b2021 EB
100 1 _aMintz, Ofer.
_eautor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 0 0 _aThe Post-Pandemic Business Playbook :
_bCustomer-Centric Solutions to Help Your Firm Grow
_cby Ofer Mintz
250 _a1st ed. 2021.
264 1 _aSingapore
_c2021
_bSpringer International Publishing
300 _a1 recurso en línea
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
505 0 _a 1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5. Section Two: Customer-centric growth strategies -- 6. An opportunity unlike ever before -- 7. First quadrant: status quo growth strategy -- 8. Second quadrant: new customer markets -- 9. Third quadrant: new products -- 10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products -- 11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW -- 12. Create emotional connections to CREATES loyalty -- 13. Demonstrate product value -- 14. Extend digital footprint -- 15. Conclusion.
520 _aCOVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book's solutions to navigate through and succeed in the post COVID-19 future.
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-16-5868-6
_zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942 _2lcc
_cLE
988 _aSpringer_Business_2021
999 _c239411
_d239411