000			03806nam a22003015i 4500
001			239415
003			ES-VaUE
005			20240306114325.0
007			cr nn 008mamaa
008			211112s2021 sz | o |||| 0|eng d
020			_a9783030861063
024	7		_a10.1007/978-3-030-86106-3 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5410-5417.5 _b2021 EB
100	1		_aFoxall, Gordon R. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aThe Theory of the Marketing Firm : _bResponding to the Imperatives of Consumer-orientation _cby Gordon R Foxall
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aPart I: Introduction -- Chapter 1: Orientation -- Part II: Conceptualising the marketing firm -- Chapter 2: Fundamental considerations -- Chapter 3: Key insights -- Chapter 4: Managing strategic scope -- Part III: Consumer choice -- Chapter 5: A précis of consumer behaviour analysis -- Chapter 6: The experience of consumer choice -- Chapter 7: Social behaviour and symbolic reinforcement -- Part IV: Organisation -- Chapter 8: Linking firm and consumerate -- Chapter 9: The evolution of consumption -- Chapter 10: A nexus of bilateral contingencies -- Part V: Distinguishing the marketing firm -- Chapter 11: Compared with what? -- Chapter 12: The long reach of the market.
520			_aThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper - achieve their financial goal, be it the maximization of profit or sales or growth - only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action. Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School (UK) and Visiting Research Professor of Economic Psychology at Reykjavik University (Iceland). He holds a PhD in industrial economics and business studies from the University of Birmingham, a PhD in psychology from Strathclyde University and a higher doctorate (DSocSc) also from Birmingham. He is the author of Understanding Consumer Choice (2005) and Perspectives on Consumer Choice (2016), both published by Palgrave Macmillan.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-86106-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239415 _d239415