000			03924nam a22003495i 4500
999			_c239426 _d239426
001			239426
003			ES-VaUE
005			20240814121941.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			201026s2021 sz | o |||| 0|eng d
020			_a9783030468781
024	7		_a10.1007/978-3-030-46878-1 _2doi
040			_aES-VaUEC _bspa _cES-VaUE _dES-VaUE
050		4	_aHD62.4 _b2021 EB
100	1		_aPeng, George Z. _eautor _4http://id.loc.gov/vocabulary/relators/aut _9518485
245	1	0	_aToward Behavioral Transaction Cost Economics : _bTheoretical Extensions and an Application to the Study of MNC Subsidiary Ownership _cby George Z Peng
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aInternational Marketing and Management Research _x2662-8554
505	0		_a1. Is Transaction Cost Economics Behavioral? -- 2. Clarifying Key Terms and Philosophical Foundations of Transaction Cost Economics -- 3. Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors? -- 4. Modeling Bounded Rationality: Mediation or Moderation-or Bounded Rationalizing? -- 5. Toward Behavioral Transaction Cost Economics and Beyond -- 6. An Empirical Application to the Study of MNC Subsidiary Ownership -- 7. Implications, Future Directions, and Conclusion.
520			_aAdopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by foregrounding psychological processes and introducing and integrating with effectuation theory. Consistent with its behavioral agenda, the book introduces the concept of uncertainty controllability and provides a clearer conceptualization and a novel modeling strategy of bounded rationality based on the conceptual separation of cognitive bounds from psychological 'rationalizing.' The book inspires new insights into the significance of cultural distance (CD). Based on the understanding that culture is socially-extended cognition, the author re-conceptualizes CD as reflecting cognitive bounds, and uses the biases arising from CD to contextualize effectuation and deepen the flat ontology of both TCE and effectuation theory. The book presents a full two-sided behavioral framework of organizational decision-making, with behavioral TCE and behavioral real options theory complementing each other to complete the full behavioral picture. Both sides are further linked to organizational learning, which reduces biases over time and thus drives governance structures toward more rational directions. The full framework uses prospect theory as the overarching theory that determines which side of the behavioral framework is relevant for the uncertainty of concern based on the different problem frames resulting from different degrees of uncertainty controllability. Because effectuation can take place on both sides of the framework based on competing risk logics, prospect theory serves to harmonize inconsistencies in the effectuation literature as a side note. This book applies the behavioral TCE side of the framework to the study of MNC subsidiary ownership decision-making process using a dataset of over 10,000 Japanese subsidiaries founded in 43 host countries. It concludes with a discussion of implications and future directions for TCE in general and international business in particular.
988			_aSpringer_Business_2021
650		0	_9512365 _aTeorías económicas
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-46878-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b08/2024 _eb _zSI