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008			210306s2021 si | o |||| 0|eng d
020			_a9789813365421
024	7		_a10.1007/978-981-33-6542-1 _2doi
040			_aES-VaUEC _bspa _cES-VaUEC _dES-VaUE
050		4	_aHD30.28 _b2021 EB
100	1		_aLourdesamy, I., _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _9518519 _d1935-
245	1	0	_aUnderstanding Business Strategy : _bConfusion and Consensus _cby Lourdesamy Iruthayasamy
250			_a1st ed. 2021.
264		1	_aSingapore _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1: What is Business Strategy? -- Chapter 2: Strategy Making and Implementing.-Chapter 3: The I/O Model -- Chapter 4: The Resource - Based View -- Chapter 5: The Third Leg of Strategy -- Chapter 6: Blue Ocean versus Red Ocean Concluding Thoughts.
520			_aThis book cuts through the strategy verbiage to get to the fundamentals of business strategy-its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations. The thinking and works of major strategists like Ohmae, Mintzberg, Porter, Rumelt, Barney, Prahalad, Hamel, Peng, Kim, and Mauborgne are reviewed in the context of strategic thinking, strategy formulation, and strategy implementation. The confusion and consensus in strategy are highlighted. While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles. To this extent, corporate leaders and students and instructors of business and management will find the book informative and instructive.
988			_aSpringer_Business_2021
650		7	_2embne _97280 _aNegocios
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-33-6542-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db _b05/2024 _ej _zSI