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001			239463
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007			cr nn 008mamaa
008			210520s2021 si | o |||| 0|eng d
020			_a9789811621451
024	7		_a10.1007/978-981-16-2145-1 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF3751-3868 _b2021 EB
100	1		_aLai, Hongbo. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aChinese Local New Luxury Brands in a Digitally Empowered Era : _bCultivation, Transformation and Upgrading _cby Hongbo Lai
250			_a1st ed. 2021.
264		1	_aSingapore _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.
520			_aThis book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-16-2145-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239463 _d239463