000			01720nam a22002895i 4500
001			239467
003			ES-VaUE
005			20240306114329.0
007			cr nn 008mamaa
008			210526s2021 sz | o |||| 0|eng d
020			_a9783030765200
024	7		_a10.1007/978-3-030-76520-0 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5415.1265 _b2021 EB
245	0	0	_aAdvances in Digital Marketing and eCommerce : _bSecond International Conference, 2021 _cedited by Francisco J Martínez-López, David López López
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer Proceedings in Business and Economics _x2198-7254
520			_aThis book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-76520-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239467 _d239467