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001			239468
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008			220124s2021 xxu| o |||| 0|eng d
020			_a9781484275023
024	7		_a10.1007/978-1-4842-7502-3 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD45 _b2021 EB
100	1		_aSchaufeld, Jerry. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aCommercializing Growth : _bConnecting Valuation with Management and Governance Methodologies _cby Jerry Schaufeld
250			_a1st ed. 2021.
264		1	_aBerkeley, CA _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1: Growth - an Introduction -- Chapter 2: Growth Rates -- Chapter 3: Global Perspective -- Chapter 4: Strategy and Business -- Chapter 5: Organizational Impact and Corporate Culture -- Chapter 6: Growth Resources -Acquisition -- Chapter 7: Allocation of Resources -- Chapter 8: Market and Branding Considerations -- Chapter 9: Capital/ Financial Considerations -- Chapter 10: The Role of Technology -- Chapter 11: Risks and their Mitigation -- Chapter 12: Summary -- Appendix A: Before you Initiate: Investigate.
520			_aLink commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today-an arcane, statistical methodology-and bring it into the realm of modern management decision making. There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success. Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor's efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity. What You Will Learn Allocate growth resources, including the decision process, internal governance, and empowering leadership Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more Know the role of technology/IP, including the current state of application and the role of proprietary information Consider risk and downside, including company failure, loss of market share, and loss of key people/customers .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-1-4842-7502-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239468 _d239468