000			02909nam a22002895i 4500
001			239470
003			ES-VaUE
005			20240306114329.0
007			cr nn 008mamaa
008			210726s2021 gw | o |||| 0|eng d
020			_a9783658336424
024	7		_a10.1007/978-3-658-33642-4 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5410-5417.5 _b2021 EB
245	0	0	_aConference Proceedings Trends in Business Communication 2020 _cedited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller
250			_a1st ed. 2021.
264		1	_aWiesbaden _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aLeadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany - a suggestion for a culturally sensitive Communication Management -- Project communication as a key function in agile organization forms - An analysis using the Wellenreiter Organization as an example -- Social media as an aid to export and early stage internationalization: A literature review -- Changes in internal communications through the "home office" working model -- Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies -- Blurring the lines: How Social Media Managers transform Business Communication -- Current Status of Corporate e-learning in Austrian ATX Companies and its Implications - a Qualitative Analysis -- The Annual Shareholder Meeting in Austria in times of the COVID-19 pandemic.
520			_aThe conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-33642-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239470 _d239470