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001			239472
003			ES-VaUE
005			20240306114329.0
007			cr nn 008mamaa
008			210423s2021 gw | o |||| 0|eng d
020			_a9783658330576
024	7		_a10.1007/978-3-658-33057-6 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5410-5417.5 _b2021 EB
100	1		_aHodson, Julian Michael. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aConnecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations : _bA Structural Model of Leisure Visitors' Destination Brand Associations _cby Julian Michael Hodson
250			_a1st ed. 2021.
264		1	_aWiesbaden _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aEntrepreneurial Management und Standortentwicklung, Perspektiven für Unternehmen und Destinationen _x2626-2274
505	0		_aIntroduction -- Literature Review -- Research Methodology -- Data Analysis & Empirical Results -- Discussion & Conclusion.
520			_aThe study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors' destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers' destination brand attitudes and loyalty. About the author Julian Michael Hodson earned a Ph.D. at the Chair of Tourism Management, Prof. Edgar Kreilkamp, Leuphana University of Lueneburg. He graduated with degrees in media and business administration, focusing on marketing management and consumer behavior. The author gained international practical experience working for Destination Marketing and Management Organizations (DMOs). His research interests include destination marketing & branding, visitor/host community perceptions & attitudes, visitor destination loyalty, as well as destination planning, development, and management. .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-33057-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239472 _d239472