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008			211021s2021 gw | o |||| 0|eng d
020			_a9783658346263
024	7		_a10.1007/978-3-658-34626-3 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5410-5417.5 _b2021 EB
100	1		_aGartner, Ulrich. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aCorporate Communications In Restructuring Phases : _bSuccessfully shaping change with strategic communication _cby Ulrich Gartner
250			_a1st ed. 2021.
264		1	_aWiesbaden _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aSignificance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content and instruments -- Actively control internal and external communication.
520			_aThis book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved. This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020.The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content • The importance of communication in restructuring • Communication as a strategic management task • Identifying and understanding external and internal stakeholders • Describing communication goals and strategy • Creating management structures, build infrastructure • Developing communication content and tools Ulrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-34626-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239477 _d239477