000			02823nam a22003135i 4500
001			239484
003			ES-VaUE
005			20240306114330.0
007			cr nn 008mamaa
008			201031s2021 gw | o |||| 0|eng d
020			_a9783662621226
024	7		_a10.1007/978-3-662-62122-6 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD28-70 _b2021 EB
100	1		_aBohnen, Johannes. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aCorporate Political Responsibility : _bHow Businesses Can Strengthen Democracy for Mutual Benefit _cby Johannes Bohnen
250			_a1st ed. 2021.
264		1	_aBerlin, Heidelberg _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aFuture of Business and Finance _x2662-2475
505	0		_aIntroduction: What Is at Stake? -- Understanding the Public Sphere -- Revitalizing the Public Sphere -- Why Businesses Need a Political Stance -- Creating the Political Brand -- Managing the Political Brand -- Conclusion: Filling the New Attitude with Life. .
520			_aThis book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business. To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR). The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such. .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-662-62122-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239484 _d239484