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008			210724s2021 si | o |||| 0|eng d
020			_a9789811634604
024	7		_a10.1007/978-981-16-3460-4 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD62.5 _b2021 EB
100	1		_aPark, Young Won. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	0	0	_aCorporate Social Responsibility and Entrepreneurship for Sustainability : _bLeading in the Era of Digital Transformation _cby Young Won Park, Ye Jin Park
250			_a1st ed. 2021.
264		1	_aSingapore _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aChapter 1. The core challenge of CSR in entrepreneurial ventures -- Chapter 2. Crosscultural CSR Strategy -- Chapter 3. CSR and marketing integration: network perspective -- Chapter 4. CSR Advocacy: perspectives from within the firm -- Chapter 5. Corporate Strategy for Corporate and Ecosystem Sustainability -- Chapter 6. Clusterlevel legitimacy and strategic tie formation of ventures -- Chapter 7. Role of CEO's moral compass as the Organization's the Fourth Dimension in the era of Digital Transformation -- Chapter 8. Concluding remarks and future research issues.
520			_aThis book addresses the dilemma that firms face in engaging in corporate social responsibility (CSR) while maintaining a financially sustainable business model in the era of digital transformation. Several strategies that firms have taken to integrate CSR within the business model are also highlighted. To explicate the problems involved, the book primarily focuses on entrepreneurial ventures, given their nascent business model that best illustrates how business leaders can embed the social mission in the firm at the beginning of organizational founding. In this age, sustainability is an innovation's new frontier. For sustainable competitive advantage, the book argues for how companies can build more sustainable products, processes, and practices that benefit the firm and society through maintaining an entrepreneurial philosophy. The target readership consists of academics, students, and practitioners in the areas of entrepreneurship, organizational behavior, organizational theory, and strategic management. This book clarifies the critical practices of sustainability-oriented innovative firms and creative small and medium-sized enterprises (SMEs). Through a review of recent trends in CSR, the authors emphasize that CSR is no longer a "bolt-on" or some kind of window-dressing to satisfy public relations (PR) needs. Credible CSR is critical to business legitimacy and sustainability. Aware of the public's increasing scrutiny, companies are increasingly ramping up their focus on social responsibility, whether by championing women's rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. Simultaneously, more firms face accusations of "greenwashing" - backlash due to consumer mistrust in the intentions behind their CSR practices. While numerous works have highlighted this dilemma and how companies fall short in their prosocial goals or financial objectives (or both), there is a lack of understanding of the ingredients and crucial processes required for the successful implementation of CSR in entrepreneurial enterprises. This book serves to fill that gap. .
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-16-3460-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239486 _d239486