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008			210710s2021 si | o |||| 0|eng d
020			_a9789811614422
024	7		_a10.1007/978-981-16-1442-2 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHF5415.1265 _b2021 EB
245	0	0	_aCOVID-19, Technology and Marketing : _bMoving Forward and the New Normal _cedited by Vanessa Ratten, Park Thaichon
250			_a1st ed. 2021.
264		1	_aSingapore _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_a1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance -- Chapter 8. Covid-19: future marketing and technology research challenges.
520			_a "The text explores the changes in new digital technology as well as the challenges faced by modern marketing management through the lens of the current covid pandemic which is interesting and timely.." -Isaac Cheah, Curtin University, Australia "This book can be a useful compass for the future as the changes forced by COVID-19 will have permanent characteristics and significant impact on global markets and businesses." -Nikolaos Apostolopoulos, Neapolis University Pafos, Cyprus "Ratten and Thaichon's timely text explores multiple, international, perspectives on the relationship between technology and marketing within the context of the Corona pandemic. As such it will serve as a valuable reference point for those seeking to understand the technology-business dynamic, and those keen to benefit from it." -Andreas Walmsley, Coventry University, United Kingdom "A timely, novel view, a relevance book for our times. A must read to understand how companies and individuals try to adapt and overcome obstacles, succeed or fail under what is considered by many the worst health crisis and economic downfall in modern history." -Oscar Javier Montiel Mendez, Universidad Autónoma de Ciudad Juárez, Mexico This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-16-1442-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239487 _d239487