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001			239502
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005			20240306114332.0
007			cr nn 008mamaa
008			210928s2021 sz | o |||| 0|eng d
020			_a9783030782139
024	7		_a10.1007/978-3-030-78213-9 _2doi
040			_aES-VaU _bspa _cES-VaU _dES-VaU
050		4	_aHD28-70 _b2021 EB
245	0	0	_aCurrent Trends and Issues in Internal Communication : _bTheory and Practice _cedited by Linjuan Rita Men, Ana Tkalac Verčič
250			_a1st ed. 2021.
264		1	_aCham _c2021 _bSpringer International Publishing
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aNew Perspectives in Organizational Communication _x2730-5341
505	0		_aChapter 1: Evolving Research and Practices in Internal Communication -- Chapter 2: Leaders as Communication Agents -- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management -- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication -- Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication -- Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace -- Chapter 7: Employee Activism and Internal Communication -- Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization -- Chapter 9: Enhancing Employee Well-being through Internal Communication -- Chapter 10: Internal Crisis Communication -- Chapter 11: Strategic Change Communications -- Chapter 12: Measuring and Evaluating Internal Communication -- Chapter 13: Internal Communication in a Cross-Cultural and Global Context -- Chapter 14: Closing Thoughts and Future Directions.
520			_aThis edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice. Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China. Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-78213-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
988			_aSpringer_Business_2021
999			_c239502 _d239502