| 000 | 00883nam a2200265Ii 4500 | ||
|---|---|---|---|
| 999 |
_c2879 _d2879 |
||
| 001 | 2879 | ||
| 003 | ES-VaUE | ||
| 005 | 20181102114523.0 | ||
| 008 | 131229s2005 nyua b 001 0 eng | ||
| 015 |
_aGBA561051 _2bnb |
||
| 020 | _a157687270X | ||
| 020 | _a9781576872703 | ||
| 040 |
_aIE@. _bspa. _cIE@ |
||
| 050 |
_aHD69 _b.B7 R63 2005 |
||
| 100 | 1 | _aRoberts, Kevin | |
| 245 | 1 | 0 |
_aLovemarks : _bthe future beyond brands / _cKevin Roberts ; foreword by A.G. Lafley |
| 250 | _a2nd ed., Expanded ed | ||
| 260 |
_aNew York, NY : _bPowerHouse Books, _c2005 |
||
| 300 |
_a245 p. : _bill. (some col.) ; _c25 cm |
||
| 504 | _aIncluye bibliografía e índice | ||
| 650 | 4 | _aMarca (Marketing) | |
| 650 | 4 |
_aProductos de marca- _xPrevisión |
|
| 650 | 4 |
_aPublicidad- _xProductos de marca |
|
| 650 | 4 | _aMarcas comerciales | |
| 650 | 4 | _aBranding (Marketing) | |
| 650 | 4 |
_aAdvertising- _xBrand name products |
|
| 650 | 4 |
_aBrand name products- _xForecasting |
|
| 650 | 4 | _aTrademarks | |
| 942 |
_2lcc _cMSA |
||