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999			_c6213 _d6213
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003			ES-VaUE
005			20210119173450.0
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007			cr c
008			180830s2019 si o 001 0 eng d
020			_a9789811077241
024	7		_a10.1007/978-981-10-7724-1 _2doi
040			_aUAL _bspa _cUAL _erdc _dES-VaUE
082	0	4	_a658.872 _223
245	1	0	_aMarketing Wisdom _cedited by Kartikeya Kompella
260		1	_aSingapore _bSpringer Singapore _bSpringer _c2019
300			_a1 recurso en línea
300			_aXIII, 171 p. 14 il., 9 il. col
336			_aTexto (visual) _2isbdcontent] _btxt
337			_aelectrónico _2isbdmedia] _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aSpringer eBooks
490	1		_aManagement for Professionals _x2192-8096
538			_aModo de acceso: World Wide Web
650		0	_aInternet marketing
650		0	_aMarket research
650		0	_aPublic relations
650		0	_aCustomer relations-Management
650		0	_aIndustrial management
650	1	4	_aOnline Marketing/Social Media. _0http://scigraph.springernature.com/things/product-market-codes/513010
650	2	4	_aMarket Research/Competitive Intelligence. _0http://scigraph.springernature.com/things/product-market-codes/513030
650	2	4	_aCorporate Communication/Public Relations. _0http://scigraph.springernature.com/things/product-market-codes/513040
650	2	4	_aCustomer Relationship Management. _0http://scigraph.springernature.com/things/product-market-codes/513050
650	2	4	_aMedia Management. _0http://scigraph.springernature.com/things/product-market-codes/513020
650		4	_aNegocios
655		4	_aLibros electrónicos
655		4	_aRecursos electrónicos
700	1		_aKompella, Kartikeya. _4edt
710	2		_aSpringerLink (Servicio en línea)
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-10-7724-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia)
942			_2lcc _cLE
998			_db