| 000 | 01773nam a22005055i 4500 | ||
|---|---|---|---|
| 999 |
_c6418 _d6418 |
||
| 001 | 6418 | ||
| 003 | ES-VaUE | ||
| 005 | 20200623103134.0 | ||
| 006 | a||||fo|||| 00| 0 | ||
| 007 | cr c | ||
| 008 | 180929s2019 gw o 001 0 eng d | ||
| 020 | _a9783030003807 | ||
| 024 | 7 |
_a10.1007/978-3-030-00380-7 _2doi |
|
| 040 |
_aUAL _bspa _cUAL _erdc _dES-VaUE |
||
| 082 | 0 | 4 |
_a658.8342 _223 |
| 100 | 1 | _aKucuk, S. Umit | |
| 245 | 1 | 0 |
_aBrand Hate : _bNavigating Consumer Negativity in the Digital World _cby S. Umit Kucuk |
| 250 | _a2nd ed. 2019 | ||
| 260 | 1 |
_aCham _bSpringer International Publishing _bImprint, Palgrave Macmillan _c2019 |
|
| 300 | _a1 recurso en línea | ||
| 336 |
_aTexto (visual) _2isbdcontent] _btxt |
||
| 337 |
_aelectrónico _2isbdmedia] _bc |
||
| 338 |
_2rdacarrier _arecurso electrónico _bcr |
||
| 490 | 0 | _aSpringer eBooks | |
| 538 | _aModo de acceso: World Wide Web | ||
| 650 | 0 | _aMotivation research (Marketing) | |
| 650 | 0 | _aCustomer relations-Management | |
| 650 | 0 | _aPublic relations | |
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aIndustrial management | |
| 650 | 0 | _aEmotions | |
| 650 | 1 | 4 | _aConsumer Behavior. |
| 650 | 2 | 4 | _aCustomer Relationship Management. |
| 650 | 2 | 4 | _aCorporate Communication/Public Relations. |
| 650 | 2 | 4 | _aOnline Marketing/Social Media. |
| 650 | 2 | 4 | _aMedia Management. |
| 650 | 2 | 4 | _aEmotion. |
| 650 | _aNegocios | ||
| 655 | 4 | _aLibros electrónicos | |
| 655 | 4 | _aRecursos electrónicos | |
| 710 | 2 | _aSpringerLink (Servicio en línea) | |
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-00380-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 |
_2lcc _cLE |
||
| 998 | _db | ||